Rising Adoption of Interactive Display Driving the Growth of Interactive Display Market Worldwide

January 13 14:02 2020
The interactive display market is growing due to the rising adoption of interactive display in the education sector and declining display prices and increasing panel size.

In the education sector, the students and teachers are shifting rapidly toward digital learning. This has been made possible due to technological advancements, which have further made the creation of an interactive classroom easier. Because of these aspects, the demand for interactive display, which is an electronic display that allows the user to control the screen data through digital touchscreen interactions utilizing as stylus pen or their fingertips, is rising in the education sector.

The technology allows teachers to create lessons that are integrated with gamified elements, video clips, mixed media, and other elements with ease and minimum preparation and planning.

Governments of different countries are also becoming more inclined toward improving their educational system by implementing new technologies; this is further driving the requirement for interactive display. As per a study conducted by P&S Intelligence, the global interactive display market generated a revenue of $9.2 billion and is expected to attain a value of $16.4 billion in 2024, registering a 10.4% CAGR during the forecast period (2019–2024).

The two types of technologies on which interactive displays are based are light-emitting diode (LED) and liquid crystal display (LCD). During 2014–2018, the larger demand was created for LCD interactive displays and the situation is projected to remain the same in the coming years as well.

Different product types of interactive display include interactive whiteboard, interactive flat panel, interactive monitor, interactive table, interactive video wall, and interactive kiosk. The largest demand during 2014–2018 was created for interactive kiosk and the situation is predicted to be the same during the forecast period as well.

The reason for this is the rising requirement for customer service and self-service terminals and the growth of the retail industry. The fastest growth in demand is expected to be created for interactive flat panel during the forecast period due to its rising requirement in the education sector, primarily in countries including Turkey, the U.S., and China.

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 The reduction in display prices and increasing panel size are also contributing significantly to the growth of the interactive display market. The prices of display screens have decreased due to the rising demand for interactive display products. The penetration of products such as interactive monitors, kiosks, whiteboards, and others have in turn risen in the market due to the reduction in prices of touchscreen panels and light emitting diode (LED) displays.

In addition, the growing panel size and upgrading resolutions, such as 4K, FHD, and 8K, have enhanced the overall performance of the display. A key trend being observed in the interactive display market is the rising usage of flexible LED displays, due to its various advantages.

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The interactive flexible LED technology provides better picture quality and offers high-resolution. The screen integrated with this technology can also capture picture motions in different areas and configurations from a wide variety of gadgets such as cameras, personal computers, or link boxes. Furthermore, as opposed to LCDs, LED displays have lower thickness levels, which provides better aesthetic appeal to the viewer.

Samsung Electronics Co. Ltd., LG Electronics Inc., NEC Corporation, Panasonic Corporation, Sharp Corporation, Crystal Display Systems Ltd, ELO Touch Solutions Inc., and Koninklijke Philips N.V., are some of the key players operating in the market.

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